Casio G-SHOCK City in The Sandbox Metaverse
Casio has launched "G-SHOCK City," an immersive virtual game space within The Sandbox metaverse, beginning September 24, 2025 (JST). This interactive experience is designed around survival races and missions inspired by the G-SHOCK durability and toughness brand ethos. Participants can complete six challenges in the G-SHOCK GRANDPRIX survival race, unlock exclusive NFT avatars, and earn rewards. The project is a collaboration between Casio and The Sandbox, bringing together watch culture and Web3 gaming. Recent News Since August 2025, Casio has actively promoted G-SHOCK City as an innovative metaverse presence and its first jewelry brand introduction into The Sandbox. The project features limited-edition NFTs and game content that educates users on G-SHOCK's history. The metaverse game coincides with broader Sandbox updates like Alpha Season 6, increasing platform engagement. Casio's initiative marks a strategic move to reach tech-savvy younger demographics through interactive virtual experiences. Future Plans Casio aims to continue developing G-SHOCK City by expanding gameplay features, increasing NFT utility, and deepening community engagement within The Sandbox metaverse. The company intends to leverage this platform to maintain brand relevance in digital spaces and explore further collaborations tied to virtual goods and events. Onchain Data No verifiable onchain metrics available. Community Sentiment The reaction on social platforms is generally positive, with appreciation for the innovative blend of classic brand identity and modern virtual gaming. Fans appreciate the survival race concept and limited NFT editions. Representative quotes include: "Excited to see G-SHOCK bringing toughness to the metaverse," "The NFT avatars look great and are a cool collector’s item," and "The Sandbox is becoming a hotspot for brand gaming experiences." Risk Disclaimer This event may influence the value perception of G-SHOCK connected digital assets and NFTs. Market participants should exercise caution and conduct personal due diligence. Sources used https://www.casio.com/intl/news/2025/0805-virtual-gshock/ https://www.sandbox.game/en/experiences/G-SHOCK%20CITY/8ecd88ee-2d5a-4fa8-a398-a309a1f40c5a/page/ https://prnewswire.com/news-releases/g-shock-enters-the-metaverse-with-the-sandbox-collaboration-302522288.html
The Sandbox
October 12

