Metaplex (MPLX) Buybacks Using 50% Protocol Revenue
Metaplex announced a token buyback event where 50% of its monthly protocol revenue is allocated to repurchasing MPLX tokens from the market. These repurchased tokens are then deposited into the Metaplex DAO to reduce circulating supply and support the token value. The buybacks are ongoing with monthly buyback executions, including a notable buyback on October 31, 2025. Recent News In recent months, Metaplex has consistently allocated half of its protocol fees to this buyback program. For instance, in August 2025, $1.1 million was used to repurchase approximately 6.7 million MPLX tokens, which represented about 0.7% of the token supply at that time. The buyback strategy aims to enhance liquidity and demonstrate strong capital discipline for the project. Future Plans Metaplex plans to continue this buyback strategy monthly, using 50% of its protocol revenue. The ongoing efforts are part of a broader initiative to strengthen the project’s governance DAO by returning value to the community through token holdings in the DAO treasury. Onchain Data No verifiable onchain metrics available. Community Sentiment Overall sentiment towards the buyback program is positive. Community members appreciate the use of protocol revenue to support the token’s value and strengthen DAO governance. Some discussions highlight the robust fee generation enabling continuous buybacks, and there is optimism about the long-term benefits for the project. Sample community reactions include: "50% of revenue going to buybacks is a strong sign of commitment," "The DAO accumulation strategy looks promising," and "Great to see protocol revenue being used effectively." Risk Disclaimer Token buybacks can influence token price dynamics by reducing circulating supply. Investors should consider market factors and project fundamentals alongside buyback activities when assessing token value. Sources used https://x.com/metaplex/status/1975293734943330536 https://www.metaplex.com/blog/articles/metaplex-august-round-up-2025 https://twitter.com/jamesjho_ https://twitter.com/marccolcer
Metaplex
October 31

