Branding

The transition involves rebranding and upgrading Bitfinex Pay, a popular crypto payment solution, to Estable Pay, operated by Estable, a Tether portfolio company. The purpose? To deliver a next-generation payment infrastructure with self-custody options, custom compliance tools, and a white-label solution for businesses. This move aims to empower users with greater autonomy over their funds while adapting to global regulatory changes. The impact could be significant, potentially boosting adoption among merchants and individuals seeking secure, scalable crypto payment options, though it may also shift market dynamics as the legacy platform decommissions.Recent NewsOver the past few months, Bitfinex has been laying the groundwork for this transition. Announced in early June 2025, the company has emphasized improving user experience and preparing for a smoother migration process. Behind the scenes, efforts to integrate advanced features have been underway, with the team reaching out to merchants to ensure a seamless switch. This milestone builds on Bitfinex's reputation as a long-standing crypto exchange, reinforcing its commitment to innovation in the payment space.Future PlansLooking ahead, Estable Pay is set to expand its offerings with enhanced neo-banking capabilities and broader global scalability. The roadmap hints at continued development of customizable compliance tools and potential integrations with other financial ecosystems. This positions Estable Pay to compete with emerging fintech solutions, aiming to capture a larger share of the growing crypto payment market, which saw a 25% increase in white-label adoption in 2024.Onchain DataSpecific onchain metrics for this transition are not yet fully available, as the rollout is still in progress. However, Bitfinex's overall platform has shown robust activity, with consistent transaction volumes reflecting its status as a top exchange. Once Estable Pay launches, analysts expect increased wallet activity tied to self-custody features, though exact figures will depend on post-launch adoption rates.Community SentimentThe crypto community on social platforms has shown a mix of excitement and curiosity. Many users appreciate the self-custody and flexibility aspects, with some speculating on its potential to attract new merchants. Others have raised questions about the transition process, particularly for existing Bitfinex Pay users. Influencers have largely praised the move as a forward-thinking step, though a few caution about the need for clear migration guidance as the deadline approaches.Additional InsightsThis transition aligns with a broader trend of decentralization in payments, challenging traditional systems while offering users lower fees and faster cross-border transactions. Compared to competitors, Estable Pay's white-label solution could give it an edge in serving businesses globally. For users, benefits include greater control and potential cost savings, though those unfamiliar with self-custody should prepare for a learning curve. A brief note: as with any platform change, monitor for updates to avoid disruptions, and be cautious of scams during the transition.Get informed and stay ahead in the crypto game with this exciting development!